Heathgate
Better. Ethical.Smarter. Together.
Turning a company’s vision, values and principles into a shared idea: Heathgate’s BEST.
Values mean more when people can recognise themselves in them.
Heathgate needed to articulate its vision and values in language that reflected the business, its people and its culture. The challenge was to make those ideas authentic, memorable and useful.
We interviewed team members and led workshops to uncover the organisation’s values and principles. “Heathgate’s BEST” gave the work a simple structure: Better. Ethical. Smarter. Together.
Listen first.Make it meaningful.
The language came from engagement with people inside the organisation. That gave the principles a connection to how the business works and what it wants to stand for.
Eight principle posters, together with notebooks, drink bottles and shirts, brought the message into everyday settings. The system gave the team a visible reminder to “be our BEST”.
The new messaging reflects our company identity perfectly, supporting us to work and communicate with confidence, purpose and pride.
A shared language for the team.
One memorable idea connects the organisation’s values with practical communications people encounter throughout their working day.
