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Brighter

Not-for-profit

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A creative agency fornot-for-profit organisations.

Brand, fundraising campaigns, websites and communications that help people understand your purpose — and get behind it. Based in Adelaide. Working with charities and not-for-profits across Australia.

Discuss your project Explore our work

A clear purpose.
A stronger connection.

You know why your work matters. The challenge is helping other people see it, feel it and take part.

We work alongside not-for-profit leaders, marketing and fundraising teams to turn that purpose into a clear story and compelling creative work. For the people who use your services, the donors who back you and the communities you bring together.

From a new identity to your next appeal, we connect the strategy with the practical tools your team needs to make it happen.

Good causes.
Brighter possibilities.

Brand, campaigns and communications for organisations bringing people together.

  • SA Giving Week
  • Can:Do 4KidsCan:Do Hearing
  • Burnside Hospital
  • Childhood Cancer Association
  • CBB
  • SA Philanthropy Network
  • Burton Foundation

SA Giving Week

A brand to grow a culture of giving.

A new statewide initiative needed an identity that could bring people together. We created the brand strategy, visual identity, messaging and campaign materials for SA Giving Week, carrying one optimistic idea from the website into the streets.

Layers of colour and community photography express what becomes possible when generosity meets local action. A flexible creative platform, built for the launch and the movement beyond it.

Brand strategy / Identity / Website / Campaign

SA Giving Week street advertising with layered community portraits and the message South Australia is ready to shine
An invitation to give, out in the community.
SA Giving Week website design with colourful panels and community photography
The movement’s home online.
SA Giving Week campaign applied to a large outdoor billboard
A shared idea, at a very different scale.

Brighter got it right from the very beginning.

From the identity and website to a full suite of campaign assets, they gave SA Giving Week a polished, cohesive and professional presence across every touchpoint. The team were creative, collaborative and genuinely invested in bringing the initiative to life, creating a flexible brand platform that can grow with the movement for years to come.

Kay BurtonFounder - SA Giving Week

Can:Do Group

Helping people find the right support.

Can:Do 4Kids and Can:Do Hearing serve different audiences, each with their own needs. We worked with leaders across the group to rethink the websites, content and systems, creating a clearer digital experience for each service.

Navigation, accessibility and performance shaped the approach. Welcoming imagery and practical information help people understand the services available and take the next step, while supporting the team behind the websites.

Website strategy / Content / Design & development / Communications

A clearer path to Can:Do services.
Can:Do 4Kids brochure with service information and photographs of children
Useful information in a welcoming visual language.
A child on an indoor climbing wall in photography from Brighter’s Can:Do 4Kids project
The people at the heart of the story.

Burnside Hospital

Keeping a community hospital connected.

Our partnership with Burnside Hospital connects a not-for-profit hospital with patients, specialists and its community. Working with the CEO and executive team, we bring brand, website, awareness campaigns and patient communications together.

From everyday patient information to the integration of the former SportsMed hospital into the Burnside brand, a consistent identity helps the organisation explain its services and support people through change.

Brand strategy & identity / Website / Awareness campaigns / Patient communications

Burnside Hospital awareness campaign displayed at an Adelaide bus shelter
Connecting the hospital with its community.
Burnside Hospital team photography from Brighter’s brand and communications work
The people behind the care.
Burnside Hospital business cards in blue and yellow with the Exceptional care, always message
A consistent identity in the everyday details.

Childhood Cancer Association

Helping people get behind hands-on support.

For Childhood Cancer Association, the story starts with children and their families. Our work brings that story into fundraising campaigns, a renewed website and everyday communications, helping the organisation explain its support and invite people to contribute.

From outdoor advertising to brochures and annual reports, a consistent identity connects the charity’s work with donors, businesses and the wider community.

Brand / Fundraising campaigns / Website / Publications

Childhood Cancer Association fundraising advertisement featuring ambassador Kate Collins at a bus shelter
A local voice supporting a local cause.
Childhood Cancer Association brochure designed by Brighter
Practical information, with people at its heart.
Childhood Cancer Association annual report cover and editorial spreads
Making the organisation’s work visible.

CBB

Making the benefits easier to understand.

CBB needed to make its salary packaging offer clearer to prospective and existing clients. We refined the positioning, evolved the brand and developed a new website, connecting the organisation’s message with a more useful digital experience.

From the identity to product brochures and online information, the work gives a complex offer a consistent, approachable expression. Clearer communications help people understand the benefits and find their next step.

Positioning / Brand identity / Communications / Website

CBB business cards with the green and blue identity and The Salary Packaging People descriptor
A distinctive identity with a clear proposition.
CBB salary packaging brochure with product information and illustrated benefits
Making the detail easier to navigate.
CBB website design presented on a laptop screen
The brand and service experience, connected online.

SA Philanthropy Network

Connecting people who want to make a difference.

SA Philanthropy Network brings generous South Australians together around local giving. We helped launch a brand that reflects the network’s open, connected spirit, with an identity that works across digital communications, events and the details people take home.

A flowing visual language connects people, ideas and opportunities, giving a growing network a recognisable presence.

Brand identity / Digital / Event materials

SA Philanthropy Network event photography with the brand’s blue, yellow and lilac ribbons
An identity built around human connection.
SA Philanthropy Network digital identity shown on a phone
A connected presence online.
SA Philanthropy Network branded notebook with its flowing ribbon design
The brand, carried into everyday moments.
Explore not-for-profit case studiesDiscuss your project

Your purpose.
Our people, alongside yours.

A creative partner who gets to know your organisation, respects your resources and stays close to the work.

Start where it matters

Agree the priority, the audience and what success looks like. Shape a useful scope around your budget, people and time.

Make it easier to deliver

Bring strategy, writing, design and digital together. Give your team clear tools and a considered path through reviews and approvals.

Build on what you have

Keep the knowledge from one project to the next. Create assets your team can use, adapt and carry into the next campaign.

Not-for-profit services.
From purpose to participation.

One project or an ongoing partnership, shaped around the people you need to reach.

  • Not-for-profit brand strategy & identity

    Clarify your purpose, positioning and message, then give them a distinctive visual identity. We help leadership teams connect the organisation’s ambition with a brand staff, volunteers and supporters can use with confidence.

    Strategy & positioning

  • Fundraising & awareness campaigns

    Campaign ideas, appeal creative, donor communications, social content and advertising. Give people a clear reason to care and a practical next step, with the channels and measures agreed around your fundraising goals.

    Marketing & campaigns

  • Charity & not-for-profit websites

    Websites that help people understand your work, find support, join in or give. We plan content, navigation, accessibility and connections to your donation or membership platform, with SEO and useful, clearly structured information considered from the start.

    Websites & digital

  • Impact reports & supporter communications

    Annual reports, impact publications, newsletters and presentations that connect the numbers with the people behind them. We bring writing, design and production together around your approved stories, evidence and review process.

    Content & communications

  • Community & event communications

    Event identities, invitations, presentations, signage and partner toolkits. Keep your message recognisable and give colleagues, volunteers and partner organisations the materials they need to help spread it.

    Brand identity

  • Ongoing creative & marketing support

    A consistent creative team alongside your own. From a campaign calendar to everyday design requests, we help you prioritise the work, maintain your brand and bring in specialist skills when the brief calls for them.

    Ongoing brand partnerships
Explore our health & care experience
Brighter’s light-filled Adelaide studio, with glass meeting rooms, plants and a team member walking through
Brighter team members working at their desks in the Adelaide studio
A Brighter team member concentrating on creative work
A Brighter team member smiling at his desk

Not-for-profit FAQs

Our work includes SA Giving Week, Can:Do Group, Burnside Hospital, Childhood Cancer Association, CBB and SA Philanthropy Network. The projects on this page show brand strategy, identity, fundraising and awareness campaigns, service websites, publications and event communications. We shape each engagement around the organisation and its audiences.