Orica
A global workforce.A closer conversation.
Editorial design and internal communications that help a diverse workforce stay in the loop.
A company publication has to earn its readers.
Orica’s internal dialogue program needed to connect with people across a diverse global workforce. The communication had to be engaging, readable and relevant to employees in different parts of the business.
We developed the creative approach for “In The Loop”, giving the publication a strong editorial identity and an emphasis on readability. Further communications supported Orica’s performance and rewards strategy.
Make it inviting.Make it worth reading.
A clear hierarchy, confident imagery and considered page design give employees a route through the stories. Editorial craft helps a corporate publication feel approachable.
The work connects the visual expression to the communication task: sharing information, recognising contribution and supporting a conversation about individual and collective improvement.
The Brighter team exceeded our expectations and designed a company magazine that we’re extremely proud of.
Good design makes room for the story.
A considered publication system turns internal information into a reading experience employees can engage with.
