SA Giving Week
A generous idea.A brighter state.
A brand, website and campaign platform for a new movement celebrating giving across South Australia.
Build a brand for the first week. And the years after it.
Founded by Kay and Julian Burton, SA Giving Week set out to grow South Australia’s culture of giving. Its inaugural event needed a clear identity that could unite philanthropists, charities, businesses and the wider community.
We developed a complete brand platform around a confident idea: “South Australia is ready to shine.” Strategy, identity, messaging, the website and campaign materials gave the initiative a shared presence from launch through event week.
Good, layeredon good.
Transparency and layering form the visual idea. When philanthropy is placed alongside the work of community organisations, more becomes possible. Colour and overlapping imagery express that relationship with optimism.
The messaging adapts to different kinds of participation while keeping a common voice. The identity and assets were designed to be used by a wide community, giving partners a way to take part without losing the coherence of the whole.
What impressed us most was how thoughtfully everything was designed to be used by everyone — from community groups and charities through to businesses, philanthropists and partners across the state.
Built to grow with the movement.
A flexible identity, an accessible message and a practical suite of assets give a new statewide initiative the foundations for future editions.
