Burnside Hospital
Care worth knowing.A brand worth trusting.
A lasting creative partnership connecting a not-for-profit hospital with patients, specialists and its community.
The hospital experience starts before a patient walks through the door.
Burnside Hospital needs to speak to several audiences at once: patients choosing care, specialists building their practices and a community invested in the hospital’s future. Each needs clear, useful information and a reason to feel confident.
Working with the CEO and executive team, we have brought brand, digital and patient communications together. Our partnership spans the website, awareness campaigns, specialist marketing and the integration of the former SportsMed hospital into the Burnside brand.
One hospital brand.Many human connections.
The task is to make the organisation easier to understand across every encounter. Hospital-level communications establish the broader promise, while specialist campaigns make individual services and expertise more visible.
The website gives that work a practical home: a place for patients and referrers to explore services and find information. Brand and communications support then carries the same clarity into the hospital’s wider activity.
Their strategic insights and creativity have been instrumental in our sustained success, making them a highly valued extension of our team.
The work,in practice.
Brand & organisational change
A consistent identity through change.
Brand support helped bring the former SportsMed hospital into the Burnside family, connecting a broader service offer under a shared identity.
Patient & referrer communications
Useful information at the point of need.
Website content and patient communication tools help the hospital explain its services to people exploring their care options.
Campaigns & ongoing support
A partner close to the organisation.
Awareness activity and specialist campaigns sit within an ongoing relationship with the hospital’s leadership and communications team.
Consistency, built over time.
A connected body of brand, digital and communications work supports the hospital as its services and community needs evolve.
