Andersons Solicitors
Help. When you need it.A partnership that matters.
Connecting a distinctive legal brand with the marketing, enquiries and everyday decisions behind it.
A stronger brand is the start of a much bigger conversation.
Andersons’ branding and marketing had become fragmented. The firm needed a clearer promise and a more consistent presence, with marketing that reflected how people actually seek legal help.
We returned to the brand’s distinctive black-and-white character and introduced a direct promise: “Help. When you need it.” That foundation now supports a broader partnership across strategy, campaigns, the website and the connection between enquiries and matters.
Clearer to understand.Harder to miss.
We brought Andersons’ promise to life through relatable imagery, clear messaging and a consistent presence across advertising and the website. The result is a brand that feels approachable, recognisable and ready to help.
Brighter work as part of our team and understand the connection between our marketing, the enquiries we receive and the matters we open. That gives them a commercial understanding of the firm that is unusual, and means they are always looking for practical ways to improve the whole system, not just the next campaign.
The work,in practice.
Positioning & creative
A promise people can recognise.
“Help. When you need it.” connects the firm’s work across practice areas with a single, human reason to choose Andersons.
Print, outdoor & digital
The same firm, wherever you meet it.
A consistent black-and-white visual language and relatable scenarios carry the promise across the campaign and website.
Radio & Spotify
A brand with a recognisable voice.
Scripts by Creative Director Brenton Murray combine empathetic voice performances with a distinctive sonic tone. Production was by Quentin Eyres of Q the Music.
Ongoing marketing partnership
Close to the work and the business.
The relationship extends beyond individual campaigns, connecting marketing decisions with the firm’s enquiry journey and practical priorities.
More than the next campaign.
A clear brand promise provides the foundation. An ongoing partnership keeps the creative work connected to how the firm operates and what it needs to achieve.
