PKF Australia
One national brand.Propel your future.
Bringing international brand direction to life across an Australian network of people, offices and digital experiences.
An international rebrand. A distinctly Australian expression.
PKF Australia needed to align with PKF International’s rebrand across a complex network of offices and everyday brand touchpoints. The task was to achieve consistency while reflecting the people and character of the Australian firm.
We developed a structured rollout, redesigned the national website and refreshed its content. A coordinated photoshoot across 14 offices brought real people into the brand, supported by the forward-looking line “Propel Your Future”.
A shared direction.Room for real people.
The brand had to work at national scale and in the tools employees use every day. Photography, messaging, content and design were considered together, making the experience coherent across locations.
The website connects offices, services, careers, people and insights in one platform. The partnership also extended to a specialised PKF Digital website and communications focused on digital transformation.
Brighter is not just a marketing agency; they’re an absolute joy to work with.
National consistency. Human character.
A coordinated brand system gives the firm a common expression while making its people and expertise visible.
