Emergency Services Health
Cover like no other.For people like no other.
A clearer proposition and a distinctive brand for the health fund serving first responders and their families.
A specialist fund needed a message as specific as its audience.
Created by Police Health Group, Emergency Services Health needed to explain its value to firefighters, paramedics and the broader first responder community. Its communications had to make the benefits of a dedicated fund easy to understand.
We reviewed the marketing approach, refocused the proposition around member benefits and introduced “Cover Like No Other”. A refreshed visual identity brought the same clarity to campaign and digital assets.
Understand the people.Clarify the value.
The proposition begins with the audience and the reason the fund exists. It gives first responders and their families a more direct way to understand the offer.
Messaging explains benefits, value and pricing, while a cohesive visual system makes the fund recognisable across communications. Strategy and creative work reinforce the same position.
A clearer reason to consider the fund.
A benefit-led proposition and a recognisable identity give a specialised health insurer a more purposeful way to communicate with its community.
