Stirling Hospital

A Stirling choice.A wider audience.

Putting specialist care in front of the regional communities who need to know about it.

Stirling Hospital campaign artwork on a bus shelter, supplied in the campaign report

One hospital. Eleven specialist practices. A shared opportunity.

For regional patients and referrers, knowing where to turn for specialist care starts with knowing the options. Stirling Hospital needed to build awareness of both the hospital and its visiting specialists across South Australia.

We brought them together under “A Stirling Choice”: a coordinated campaign that built recognition for the hospital while giving each participating practice a presence in the markets most relevant to them.

A Stirling Choice. One campaign idea, expressed across specialist services.

A local message.A sizeable impact.

5.1m+

reported audience impacts across all channels

9: target regions across South Australia
11: participating specialist practices
3.62m: Meta impressions, campaign to date

The right message,closer to home.

The strategy matched channel to market. Local papers, radio, GP-clinic and shopping-precinct screens, outdoor and social media worked together to build a layered presence in nine defined regions.

Each of the eleven practices had a dedicated Meta reach campaign, alongside a hospital campaign driving traffic to the website. The shared creative platform made the connection to Stirling clear, with room for every specialist’s own expertise.

Adelaide Hills / Stirling · Mount Barker · Limestone Coast · Barossa · Murray & Mallee · Kangaroo Island · Yorke Peninsula · Mid North · Whyalla

Brighter managed the whole process, from planning and creative through to media placement and reporting. They brought our hospital and specialists together in a coordinated campaign, kept us informed and took care of the detail. Their work has made a valuable contribution to raising awareness of Stirling Hospital and the specialist care we offer.

Annette NelsonCEO, Stirling Hospital

Stirling Hospital campaign bus shelter mockup on a tree-lined city street — A Stirling Choice for specialist care — outdoor brand campaign.

Dr Sanjaya Gamage specialist campaign displayed on an Adelaide bus shelter — Individual expertise. One recognisable campaign.

Adelaide Shoulder and Upper Limb Clinic campaign on a bus shelter — Dedicated creative for participating specialist practices.

Kingswood Eye Centre and Hills Eye Centre specialist campaign billboard mockup — Outdoor — bringing specialist eye care into view.

Dr Jesse Beumer Stirling Hospital newspaper advertisement mockup — Regional press — a specialist story in a familiar local format.

One idea.Working everywhere.

Press & radio

Local voices. Regional reach.

Twenty-four quarter-page placements across ten regional mastheads, plus two half-page placements in The Senior SA. Radio extended the campaign through regional networks, SAFM and Coles Radio, with 1,160 paid spots and another 296 negotiated at no additional cost.

Outdoor & digital screens

Presence along the patient journey.

A Mount Barker digital billboard, bus shelters along key routes into the Hills, and digital screens across seven regions. Nineteen oOh! shelter panels ran against fifteen booked, and eighteen Tonic screens against seventeen booked. The oOh! delivery was independently verified by Seedooh.

Paid social

A dedicated audience for every practice.

The rebuilt Meta structure paired a hospital traffic campaign with eleven practice-specific reach campaigns. July alone delivered 2,092,836 impressions and 2,021 website link clicks. Campaign-to-date impressions reached 3.62 million at the report’s mid-August update.

Digital screens — the specialist message in a waiting-room setting.

Paid social — individual specialists, connected by a shared campaign.

Stories — the campaign adapted for vertical placements.

More value from the same investment.

Media negotiation added 296 radio spots, four bus shelter panels and one digital screen at no extra cost to Stirling Hospital. A shared campaign, with more opportunities to be seen and heard.