ChemSupply Australia
Experience.Our chemistry.
Connecting business strategy, brand architecture and digital communications for a specialist Australian supplier.
A complex business. A clear shared story.
ChemSupply Australia needed its corporate identity and brand story to express the breadth of the business. Its scientific, ingredients and pathology specialties each required a clear place within the whole.
Working with management and strategy consultant Miriam Whitford, we developed a new brand direction around “Experience. Our Chemistry.” Corporate and product positioning then informed the identity, content and digital experience.
Bring the strategyinto the everyday.
The tagline works as both an invitation and a statement of expertise. It gives the organisation a concise way to introduce what sits behind its name.
The brand work extends into the website and digital channels through content writing, design and development. The result connects the strategic direction to the places customers encounter the business.
Brighter has delivered exactly what we needed to bring our strategy to life in an exciting and professional way.
One strategy. A coherent expression.
Positioning, identity and digital communication bring the company’s different specialties together under a stronger shared story.
