Crowies Paints
We know paint.And how to stand out.
Turning specialist knowledge into a colourful, confident retail brand with a personality all its own.
The difference was in the advice. The brand needed to show it.
Crowies competes in a market where large DIY retailers dominate attention. Its specialist paint knowledge and local expertise needed to become a clear, memorable reason to visit.
We made that expertise the heart of the brand: “We Know Paint!” An energetic identity and entertaining campaign gave Crowies a distinctive voice, supported by a long-term partnership across advertising, packaging, store design and digital.
Listen to the business.Bring out its character.
Discovery included conversations with leadership, store managers, the sales team and customers. It connected the brand work to how the business operates and the value people find in its stores.
The creative expression puts personality behind the proposition. Bright colour and characterful campaign work make specialist expertise approachable, with applications that can carry the idea from advertising to the shop floor.
I love the fresh brand the team at Brighter have created for us.
The work,in practice.
Brand & positioning
Expertise made memorable.
A concise promise gives the brand a point of difference rooted in the knowledge customers find in-store.
Campaigns & retail
Personality at every scale.
Advertising, packaging and store applications use the same bright, engaging character.
Long-term support
A brand that can keep growing.
Our relationship has accompanied Crowies’ development from a handful of outlets into a national retail chain, with ongoing marketing and website support.
A specialist with personality.
The proposition gives customers a reason to choose Crowies. The creative gives them a reason to remember it.
