Protat
Smarter ecommerce.Built for the trade.
A custom ecommerce platform for Australia’s tattoo industry, connecting a distinctive brand with an easier way to buy.
A longstanding partnership. A new chapter online.
Brighter has partnered with Protat since the early 1990s. With thousands of specialist products, the Australian tattoo supplier needed an online store that made buying simpler for customers and its catalogue easier for the team to manage.
We designed and developed a custom ecommerce platform, bringing product discovery, purchasing and day-to-day operations into one connected experience. The work pairs a bold visual language with practical tools for a specialist trade audience.
Easier to shop.Simpler to manage.
Clear product categories, advanced search and a refined purchasing journey help customers find the supplies they need. Confident typography, red and lilac colour, and imagery drawn from the tattoo industry give the store its own character.
Behind the storefront, Craft CMS and Craft Commerce connect with Protat’s business systems to synchronise products, stock, customer accounts, pricing and orders. Shipping and fulfilment integrations reduce manual administration, while the migration brought existing customers, products and order history into the new platform.
The work,in practice.
Ecommerce experience
A specialist range, easier to explore.
Product navigation, search and purchasing are designed around a large, specialised catalogue, with a consistent shopping experience across desktop, tablet and mobile.
Connected operations
The store and the business, working together.
Integrated product, stock, pricing, customer and order data connects the website with everyday operations. Shipping and fulfilment connections support the team beyond the checkout.
Email & social creative
A recognisable presence beyond the store.
Email and social designs carry the website’s red and lilac palette, expressive typography and product imagery into launches, offers and customer updates.
A platform for the next chapter.
A connected store gives Protat a practical foundation for its growing range, bringing the customer experience and the work behind it together.
