Higher Commercial
Aiming higher.Looking the part.
An aspirational identity for a commercial property team with a different approach to its market.
Different perspectives. One clear identity.
Higher Commercial’s directors shared an ambition for innovation, growth and success, but brought different views on what their new identity should be. The brand needed to find the common ground and express it with conviction.
We worked through questions at both group and individual level, developing a minimalist, aspirational identity that reflects the team’s intelligent, bespoke approach to commercial property.
A clear position.Out in the street.
The visual language is deliberately restrained. The work gives the business a recognisable presence without competing with the properties it represents.
Messaging makes the client story direct. On signboards, “we will help you buy this property” brings the proposition into the place where people encounter the opportunity.
Their ability to ask the right questions at both a group and individual level was key to engineering our final product.
A common identity. A visible ambition.
A clear visual system and direct messaging give the team a consistent way to present itself across the property market.
