Lighthouse Insights
Data with direction.Insight with impact.
A name and identity that bring clarity and energy to commercial property and retail intelligence.
Give intelligence an identity people can recognise.
Lighthouse Insights works with real-time data and analytics for Australia’s commercial property and retail sector. Its brand needed to express a forward-looking business and the information at the heart of its offer.
We named and designed the brand, creating a bold visual identity built around a colour grid. The graphic system draws directly from the data in Lighthouse’s findings.
A visual languagedrawn from the work.
The grid gives an abstract service a tangible expression. It connects the brand to patterns, findings and the act of making information useful.
Confident colour creates a distinctive presence across digital and marketing applications, while the underlying structure keeps the identity coherent.
Intelligence, made visible.
A clear name and flexible visual system give a specialist analytics business a recognisable presence in its market.
