Wilson Parking
A broader audience.A clearer destination.
Brand, campaign and digital support that connects advertising with a more focused customer message.
The campaign is only one part of the journey.
Wilson Parking needed to reach audiences across traditional and digital media, with enough flexibility to adapt the message as campaign priorities changed.
We provided branding, advertising and sales-focused design support, including a marketing mini-site that gives campaign traffic a dedicated destination for more detailed information.
Connect the message.Keep it adaptable.
Advertising creates the invitation; the digital destination has to carry the conversation forward. The mini-site brings expanded campaign messaging into one place.
A flexible structure allows the site to adapt to different priorities. Ongoing creative support helps the brand communicate consistently across channels and formats.
From first impression to further information.
A connected set of brand, advertising and digital materials gives campaign activity a clearer path.
