SeaLink + Kelsian
A journey of growth.A lasting partnership.
Brand, communications and reporting support from SeaLink’s beginnings through its evolution into Kelsian.
A relationship that has travelled a long way.
As SeaLink grew beyond South Australia through acquisitions and new operations, its brand family became more complex. The organisation needed clarity across its identities, communications and reporting.
Our partnership began with SeaLink in 1988 and has spanned board-level brand questions, marketing materials and internal communications. We continue to support the organisation through its transition to the Kelsian name.
Keep the recognition.Connect the family.
Captain Cook Cruises illustrates the brand challenge. Acquisitions brought operations in New South Wales and Western Australia under one group, but their identities had evolved separately. We developed a consistent expression that retained the name’s recognition and connected it to SeaLink.
The partnership also includes annual report design and production, beginning with SeaLink’s ASX listing in 2013. Brand thinking and publication craft support the group as its story evolves.
The team at Brighter have been by our side since the beginning.
The work,in practice.
Brand strategy
Clarity across a growing group.
Board-level collaboration and work with the marketing team help the organisation navigate the relationships between its brands.
Captain Cook Cruises
A recognisable name. A consistent identity.
An evolved identity connected vessels, marketing communications and customer touchpoints across New South Wales and Western Australia.
Corporate reporting
A considered record of the journey.
Annual report design and production have accompanied the group since its 2013 listing, continuing through the transition to Kelsian.
Experience that stays with the business.
A long-term creative relationship brings continuity and understanding to each new chapter of organisational growth.
