State Emergency Service
Come to the rescue.Be part of your community.
A volunteer recruitment campaign with real South Australian SES volunteers at its heart.
The most convincing people to tell the story were already living it.
South Australia’s State Emergency Service needed to encourage people to volunteer. The campaign had to make the invitation immediate and connect the role to the communities volunteers help.
“Come to the rescue!” gave the campaign a direct call to action. We enlisted real SES volunteers as the photographic heroes, putting the people behind the service at the centre of the story.
Real volunteers.A real invitation.
The creative links volunteering to a simple human purpose: helping your community when it needs you. That makes the message personal and easy to understand.
Authentic photography gives the campaign its credibility. The volunteers represent the service through their own presence, bringing the invitation closer to the people it hopes to reach.
A campaign grounded in community.
A direct message and real people give the recruitment story an approachable, human character.
